OEM / ODM
Private label, priced honestly
"What is your MOQ for private label" gets a different answer depending on what the buyer means by private label. Printing a logo on an existing product and building a new housing are two different projects with two different price structures.
This is the cost map, in the order the money actually leaves your account.
Four levels of private label
| Level | What changes | Typical starting quantity |
|---|---|---|
| Logo only | Print or laser mark on the existing housing | 50–100 pcs |
| Logo + packaging | Your box, your manual, your barcode | 300–500 pcs |
| Custom colour / finish | New paint batch or moulded-in colour | 500–1,000 pcs |
| Custom housing | New tooling, new internal layout | 2,000–3,000 pcs |
Most first-time buyers ask for level four and only need level two. Level two is where the brand is actually perceived — the buyer sees the box before they see the product.
Where the unit price actually goes
- Device — motor, battery, electronics, housing. This is 60–75% of the quoted price and the part suppliers compete on.
- Packaging — a printed sleeve box is cheap; a rigid box with moulded EVA insert can add more to the landed cost than the logo does.
- Manual and inserts — translation, layout and printing. Multi-language manuals are usually the slowest item in the timeline, not the product.
- Certification — per market, per model. This is a fixed cost that does not scale down with quantity, which is why 200-piece orders sometimes look uncompetitive.
- Freight — volumetric weight, not actual weight. Packaging that increases the carton size can cost more in freight than it saves in unit price.
The four costs that show up after the quote
- Artwork setup — plate or screen setup for printing, charged once per design. Small, but it appears on the second invoice.
- Compliance testing — if your market requires it and the factory's existing report does not carry your brand, you pay for a new test.
- Sample rounds — pre-production samples are usually paid, and air freight on samples is often more than the samples.
- Inspection — third-party inspection is worth the fee on a first order; budget it rather than discovering the problem at the port.
Rule of thumb: the quote is the product. Your landed cost is the quote plus packaging plus certification plus freight plus the cost of the mistake you have not made yet. Price your retail on the second number.
A realistic timeline for a first private-label order
- Week 1 — specification and quote. Confirm model, logo method, packaging format, market.
- Week 2 — artwork and pre-production sample. This is where most delays happen, and it is usually the buyer's artwork, not the factory.
- Week 3–4 — sample approval, deposit, material preparation.
- Week 5–7 — production. Massage guns and small massagers typically run 15–25 days depending on component stock.
- Week 8 — inspection, balance payment, shipment.
Anything faster than this is either stock product with a logo printed on it, or a supplier who has not told you about a step.
Questions we get on this
Can I get 50 pieces with my logo?
Yes, on stock models, using print or laser marking. Packaging stays standard at that quantity — custom boxes usually have their own minimum from the printer.
Do you charge for samples?
Stock samples are charged at unit price plus courier. Customised samples carry the setup cost as well. Both are normally credited against the first bulk order if you ask before paying.
Who owns the tooling if I pay for a mould?
You should. Get it in writing, including the right to move the tool to another factory. A supplier who refuses that clause is telling you something.
What is the cheapest way to look like a real brand?
Custom packaging and a proper manual, on a stock device. It costs a fraction of tooling and it is what the end customer actually handles.
Ask about this directly
Tell us the market and the volume. You get a straight answer, including when we are not the right supplier.
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